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PSD guidelines

1. MOCKUPS


1.1 Technical requeriments

COLOR MODE: The accepted color mode is RGB. Accepted color profiles are SRGB and Adobe RGB.

FILE SIZE: 300mb.VERSION: The accepted version of PSD is CS6 or newer.

DIMENSIONS: The preview image must be a JPG file and should be a minimum of 2.000 pixels and a maximum of 8.000 pixels (on any of its sides). The PSD file must be over 1.000 pixels (height or width) and less than 5.000 pixels (height or width).

mockup.jpg



1.2 Bad practices

TEXT: If the design contains messages or texts these should be preferably in English. The exceptions are messages relating to holidays, festivities or special events in specific countries or areas.
PREVIEW IMAGE: The format of the preview image must be JPG. This image should include a design or text in the area of the mockup that is to be modified. Mockups that indicate the editable area using only color will not be accepted.


imagen_previa_1.jpg  imagen_previa_2.jpg


LAYERS: Each editable element or object inside the file must have its own group or folder and be named accordingly. Inside this folder, it must be easy to identify the editable layer (highlight with a color). The names of the layers and folders must be written correctly in English.


capas_1.jpg capas_2.jpg

CURRENT TECHNOLOGY: Due to the importance of electronic devices in mockup compositions, the devices featured must not be more than one or two years old. For example, mockups featuring the iPhone 5 will not be accepted. If the concept and the aesthetic of the mockup reference a specific time in the past, it is then acceptable to use old devices.


tecnlogia_1.jpg  tecnologia_2.jpg

1.3 Advices

EDITABLE BACKGROUND: An editable background adds more versatility to the file. Everything should be done to make the experience as easy as possible for the user.
FONTS: If the text that appears in the file is editable and copyright free, this also facilitates the experience for the user.
SOCIAL MEDIA: If the design contains social media logos, these must be updated.

2. TEMPLATES


2.1 Technical requeriments

COLOR MODE: The accepted color mode is CMYK. The correct color profile is COATED FOGRA 27.

VERSION: The accepted version of PSD is CS6 or newer.

FILE SIZE: 300mb

DIMENSION: The JPG preview image must be a minimum of 2.000 pixels and a maximum of 8.000 pixels (on any of its sides). The size of the file depends on the product type: business card, corporate letterhead (A4), poster (A3), etc. The dimensions must correspond with International Paper Sizes.

RESOLUTION: The resolution must be a maximum of 300dpi and a minimum of 150dpi.

templates.jpg


2.2 Bad practices

PREVIEW IMAGE: The format of the preview image must be JPG. This image should resemble the final product as much as possible.

LAYERS: The layers should be properly organized and the names of these should be written correctly in English.

TEXT: If the design contains messages or text these should appear preferably in English.

SOCIAL MEDIA: If the design contains social media logos, these must be updated.


2.3 Advices

EDITABLE TEXT: We recommend that any text that appears on the design should be editable, making the experience as easy as possible for the user.

COLORS: As the files are meant for print, we recommend using colors that won’t confuse the user, such as special inks, fluorescents or others that aren’t possible to distinguish when printed.

FONT SIZE: It’s important that the size of the font corresponds to the type of product. For example; a corporate letterhead (A4), shouldn’t contain text with a font above 12pt, with the exception of titles.

3. GRAPHIC ELEMENTS


3.1 Technical requeriments

COLOR MODE: The accepted color mode is RGB. Accepted color profiles are SRGB and Adobe RGB.

VERSION: The accepted PSD version is CS6 or newer.

FILE SIZE: 300mb

DIMENSION: The preview image must be a JPG file and should be a minimum of 2.000 pixels and a maximum of 8.000 pixels (on any of its sides). The PSD file must be over 1.000 pixels (height or width) and less than 5.000 pixels (height or width).


3.2 BAD PRACTICES

INDIVIDUAL ELEMENTS: The elements that make up the image must be correctly cut out and separated into layers.

LAYERS: The layers must be properly organized. Each element in the composition should be on its own layer along with a mask (when necessary).

TEXTS: Images containing text will not be accepted.

PREVIEW IMAGE: The format of the preview image must be JPG. It must be evident that the image is of one element or various elements that have been cut out. For this reason, the background of the image must be checkered.


imagen_previa_elementos_1.jpg  imagen_previa_elementos_2.jpg

3.3 Advices

TRANSPARENCY: We recommend that the individual elements are transparent so they can adjust to the applied background.

BALANCED COMPOSITION: When including various elements in the same file, the composition should be tidy and balanced and the elements shouldn’t superimpose one another.

4. LEGAL ISSUES AND RIGHTS

COPYRIGHT: If the mockup includes an image, you must own the rights to this, to be able to include it in the PSD file. If this is not possible, you must include a text indicating that this image is not included in the mockup.

LOGOS AND TRADEMARKS: Designs that contain any kind of logo or trademarked brand will not be accepted. This also applies to the brand, website or personal details of the mockup’s designer. The only exception to this is social media logos.

FONTS: If editable text is included in the document, the fonts used must be free for commercial use.

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